Syndicated research or multiple-clients project means that same data are available to more than one client, thus the research reports are available for general purchase or subscription.
Syndicated research is conducted by a market research company in an area that may be of interest to multiple companies or organizations within a particular industry (not for any specific client). The market research company leverages its industry expertise and experience to determine the subject and scope of the study, including the questions asked and the populations targeted, and offers its results and analysis to multiple clients. Ownership of a multi-client / syndicated project remains the property of the research agency.
One of the key benefits of syndicated research is cost efficiency. Because the same research results are purchased by several companies, the cost of performing the research is spread out among those companies.
Since 2010 DATA CENTRUM has successfully implemented syndicated research in the telecommunication (mobile telephony, fixed telephony, fixed broadband, and paid TV for individual consumers / residential) and bank sector.